Level is a remote management tool designed to serve a wide range of businesses. Competing in a market where SEO expertise is already strong, many of their direct competitors were aggressively targeting the same high-value keywords. Entering into this landscape, Level’s leadership wanted to not only capture organic visibility but also surpass competitors already established in search. Their primary objective was to secure rankings for both long-tail and high-volume short-tail keywords, driving consistent, high-value inbound traffic.

Pain Points

Before partnering with ABHMedia, Level faced several challenges in their organic growth efforts:

• Highly Competitive Market — Numerous competitors were investing heavily in SEO, making it difficult to achieve visibility.
• Limited Organic Footprint — Despite offering a strong product, Level was not capturing meaningful share of high-volume industry keywords.
• High CPC Environment — Paid traffic costs were prohibitive, with CPCs ranging from $20–$60 on average, and as high as $80–$90 for top terms.
• Scalability Challenges — Without strong organic rankings, Level risked being locked into expensive paid acquisition channels.

Why ABHMedia

Level chose ABHMedia to execute their SEO strategy due to:

• Proven Success in Competitive Niches — Experience outranking well-established competitors.
• Keyword Targeting Expertise — Ability to balance high-volume short-tail terms with highly qualified long-tail opportunities.
• Content Strategy Alignment — Focus on delivering rankings that directly support product visibility and buyer intent.
• Cost Efficiency — Building a foundation for organic growth to offset expensive paid traffic costs.

Our Solution

ABHMedia launched a targeted SEO campaign designed to win in a competitive market:

1. Short-Tail Keyword Targeting — Optimized the homepage and core pages to rank for high-volume, competitive short-tail terms.
2. Long-Tail Content Strategy — Produced optimized articles and listicles targeting industry-specific long-tail searches.
3. Competitive Benchmarking — Analyzed competitors’ strategies and designed optimizations to capture rankings above them.
4. High-Intent Optimization — Ensured keyword selection aligned with terms buyers search before making purchasing decisions.

Results

Within the campaign, Level achieved significant wins:

• Homepage Rankings — Secured a top 4 position for the keyword “remote management tool,” a high-volume short-tail term targeted by dozens of competitors.
• Content Wins — Ranked a listicle in the top 6 for “RMM tools,” one of the most common and competitive long-tail keywords in the industry.
• Traffic Quality — Captured an average of 1,900 monthly organic visits, replacing what would otherwise be thousands of dollars in PPC costs.
• Cost Efficiency — Gained mass exposure for keywords with CPCs ranging from $20–$90—traffic that now comes in organically and at scale.