OnBrand provides specialized Product Lifecycle Management (PLM) software solutions built for fashion brands and apparel industry professionals. Their platform is designed to streamline design, development, and production workflows, supporting both emerging labels and established global apparel businesses.

Prior to engaging ABHMedia, OnBrand had virtually no SEO presence. Their digital marketing relied heavily on paid channels, with significant monthly spend allocated to PPC ads. While these campaigns generated some visibility, the lack of an organic search foundation meant high customer acquisition costs and limited long-term scalability. OnBrand’s leadership sought a cost-effective growth channel that could generate sustainable inbound traffic, reduce dependency on paid advertising, and position the company as an authority in its space.

Pain Points

Before implementing SEO, OnBrand’s challenges included:

• Minimal Organic Presence — No established search visibility, leaving the company reliant on paid ads for exposure.
• High Marketing Costs — Thousands spent monthly on PPC campaigns, including competitive keywords that could have been captured organically.
• Lack of Content Strategy — No structured content framework to build authority or capture buyer-intent traffic.
• Limited Scalability — Paid campaigns provided immediate reach but no compounding effect, restricting long-term ROI.

Why ABHMedia

OnBrand partnered with ABHMedia to establish a foundational SEO strategy and diversify their demand generation channels. The decision was driven by:

• Proven Track Record — Demonstrated results helping SaaS and B2B companies achieve early organic traction.
• Fast Implementation — Ability to deploy a structured SEO setup sprint in 45 days to deliver immediate impact.
• Strategic Focus — Emphasis on high-potential, low-hanging fruit keywords to build momentum quickly.
• Integrated Approach — Backlinking, internal linking, and content structuring combined to maximize early results.

Our Solution

ABHMedia designed a 45-day SEO setup sprint to establish OnBrand’s initial organic footprint:

1. Keyword Targeting — Identified 10 high-potential keywords with strong commercial intent and achievable ranking opportunities.
2. Content & Optimization — Optimized OnBrand’s web assets to align with keyword targets and improve on-page search relevance.
3. Link Architecture — Built an internal linking structure to reinforce keyword authority and improve crawl efficiency.
4. Strategic Backlinking — Implemented a tailored backlinking plan to strengthen domain credibility and accelerate rankings.

Outcomes

The impact of the setup sprint was immediate and measurable:

• Rapid Rankings — Within 30 days, OnBrand ranked #1 for 3 out of 10 targeted keywords, including terms that previously required significant PPC investment.
• Page One Visibility — Achieved top 10 positions for 6 out of 10 keywords, securing prominent placement for core commercial searches.
• Cost Efficiency — Gained organic visibility for high-cost PPC keywords, reducing reliance on paid campaigns.
• Growth Foundation — Established a scalable SEO framework that positioned OnBrand for long-term content expansion and sustained organic traffic growth.