Background

Heron is a B2B software company operating in a competitive, high-intent market that includes workflow automation, document processing, and enterprise OCR solutions. Prior to engaging ABHMedia, Heron had little to no new organic search presence.

At the start of the engagement, Heron faced several challenges:

• Minimal Organic Visibility - Very limited keyword coverage and almost no competitive presence against top competitors.
• Lack of Non-Branded Traffic - Organic traffic was primarily branded, with little inbound discovery from high-intent searches.
• No Programmatic SEO Infrastructure - Large keyword surfaces (forms, glossaries, guides) were untapped.

Why ABHMedia

Heron chose ABHMedia for several key reasons:

• Enterprise & SaaS SEO Experience - Proven ability to scale organic visibility in competitive, high-CPC software markets.
• Bottom-of-Funnel Focus - Prioritization of keywords tied directly to demos and revenue, not informational vanity traffic.
• Programmatic SEO Execution - Ability to deploy large-scale SEO plays efficiently and systematically.
• End-to-End Strategy - Coverage across content, programmatic pages, backlinks, and conversion pathways.

Our Solution

Key initiatives included:

• Content Production & Publishing - Published approximately 90 days of content within the first phase.
• Programmatic SEO Deployment - Launched multiple large-scale programmatic plays, including over 180 form-based pages, action-oriented document guides, and a glossary system.
• Competitive Keyword Targeting - Focused heavily on bottom-of-funnel, high-CPC keywords aligned with Heron’s core offerings.
• Authority & Link Building - Backlink acquisition and authority tracking to support sustained ranking growth.
• Conversion Path Optimization - Embedded CTAs and internal linking to demo booking pages across content and programmatic assets.

Results

Despite less than 90 days worth of content being live, the campaign significantly outperformed early-stage SEO benchmarks:

• 211 New Keywords Added
• 67 New Top-3 Rankings
• Traffic Growth - Organic traffic more than tripled over three months.
• Traffic Value Increase - Organic traffic value grew from $300 to $5.9k/month in cost per click ad savings.
• Impressions Growth - Daily impressions scaled from roughly 1,500 to over 13,000, representing approximately 700%+ growth.
• Early Conversion Traction — Multiple demos booked from organic traffic within the first 1.5 months, starting from scratch, exceeding typical SEO timelines.