Tapclicks was driving consistent organic traffic but lacked a focused SEO strategy to break into more competitive rankings. We launched a structured editorial content sprint to quickly improve their SEO posture by combining refreshed existing content with new editorial pieces aimed at high-impact search terms.
Over the first 90 days, TapClicks saw 20+ keyword position gains, with 14 of those landing on page 1. Some of the most notable jumps include rankings moving from position 21 to 4, 35 to 8, 13 to 3, 24 to 5, and 30 to 10. Two additional keywords earned top AI results (#1 and #2 placements), and several others that previously weren’t ranking at all broke into the top 20. These gains were achieved with a focused editorial campaign and a series of successful content refreshes, laying the foundation for an expanded SEO strategy across programmatic pages, service content, and backlinks.
