Case Study: 759% Keyword Growth, #1 Market Positioning, and Record Conversions in 6 Months

Pain Points

Before working with us, this TextUs had mostly flatlined, and partially declining SEO.

They had already invested in SEO, but no major growth was coming from it.

The result? Minimal traction, weak rankings, and tons of traffic that didn’t convert into real pipeline.

Our Solution

We rebuilt their SEO strategy from the ground up with a focus on revenue.

First, we replaced their low-quality content with high-performing, conversion-focused blog content designed to rank and convert. Every piece was built around buyer intent and not just traffic.

Second, we developed a strong topical authority strategy with a clear map of how content connects. We implemented structured internal linking to reinforce authority and accelerate rankings across entire keyword clusters.

Third, we targeted a strategic mix of bottom-of-funnel keywords and massive volume terms. This allowed us to capture immediate conversions while also building long-term dominance in their space.

Finally, we engineered their presence in AI-driven search. By aligning content, positioning, and messaging, we ensured they were consistently recognized by LLMs as the “enterprise” and “revenue-focused” SMS solution, effectively shaping how the market perceives them in AI-generated responses.

Outcome

In just 6 months, TextUs went from underperforming SEO to category-level dominance:

  • +759% keyword growth for top 3 position rankings (grew to 859 top 3 rankings, with 759 newly added)
  • Ranked for one of the most competitive terms in their market: “sms”
  • Hundreds of rankings across LLM-driven queries, positioning TextUs as the enterprise, revenue-focused SMS solution
  • Highest organic conversions count
  • Full transformation of SEO into a revenue-driving channel, not just a traffic source

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