Background

FollowUp CRM came to ABHMedia while their organic performance was declining. The site had accumulated a large amount of low-quality and underperforming content, which was weakening overall site quality and making it harder for new pages to rank.

• Organic visibility was trending downward
• Too many weak pages were indexed
• Technical issues were limiting performance
• New content struggled to reach page one
• Bottom-of-funnel visibility was limited

Why ABHMedia

FollowUp CRM chose ABHMedia for several key reasons:

• Enterprise & SaaS SEO Experience - Proven ability to scale organic visibility in competitive, high-CPC software markets.
• Bottom-of-Funnel Focus - Prioritization of keywords tied directly to demos and revenue, not informational vanity traffic.
• Programmatic SEO Execution - Ability to deploy large-scale SEO plays efficiently and systematically.
• End-to-End Strategy - Coverage across content, programmatic pages, backlinks, and conversion pathways.

Our Solution

• We mass consolidated and removed low-quality pages
• Fixed orphan pages, HTTPS issues, and other technical problems
• Improved overall site health by over a dozen points
• Re-indexed important pages after consolidation
• Refreshed existing bottom-of-funnel content
• Published new commercial-intent content
• Expanded visibility across Google and AI search platforms

Results

• Organic performance turned around almost immediately (within 72 hours) after page consolidation
• Search impressions increased sharply by 50%
• AI Overview visibility roughly doubled overnight
• New content began ranking more competitively within days
• Several pages reached #1, #2, and #3 positions
• Direct AI citations increased 257%
• The campaign moved from decline to growth in roughly 45 days
• Bottom-of-funnel rankings began translating into qualified pipeline
• $32K in deals closed in a single 30 day span, from organic, within 75 days from start

Overall, we scaled FollowUp CRM from declining SEO with little to no organic leads, to rapid growing organic presence, and new deals inbound closed in less than 2.5 months.